Anand 
SHAH RUKH KHAN BECOMES THE FACE OF INDIA’S FIRST READY-TO-MIX
Mumbai, July 19, 2022: In line with its value of ‘Putting Planet before Profits’, Godrej
Consumer Products Limited (GCPL), unveiled Godrej Magic Bodywash, India’s first ready-tomix bodywash at just INR.45. This innovation encourages the habit of reuse and reduce wastage, thereby, empowering people to make sustainable choice for their daily life activities. Actor Shah Rukh Khan has been roped in as the brand ambassador for Godrej Magic Bodywash and will feature in a mass awareness campaign. Godrej Magic Bodywash, with its ready-to-mix format, is a solution to environmental concerns as well as consumer challenges. India generates 3.5 million tonnes of plastic waste
annually. Due to high water content of skin and
body products, tonnes of water is shipped before production and makes the finished product
heavier while it is transported. Godrej Magic Bodywash requires just 16% of the plastic in
packaging and only 19% of the energy to manufacture as compared to a regular bodywash,
and just 10% of the total energy required to make a soap bar. Since the gel-based sachets
are small and light, more sachets can be transported in every truck, leading to 44% lesser
diesel consumption resulting in 44% lower carbon emissions as compared to transporting a
regular bodywash.
From a consumer perspective, they prefer upgrading to a bodywash from a soap, but steep
prices pose as the biggest barrier. Godrej Magic Bodywash is available in a single gel sachet
and in a combi-pack comprising a bottle and gel sachet. The sachet is priced at INR 45 while
the combi pack (bottle + gel sachet) is for INR 65. This product is as affordable as a soap.
This product come in 2 variants – Lavender and Honey Jasmine.
Commenting on this launch, Sudhir Sitapati, Managing Director and CEO, Godrej
Consumer Products Ltd (GCPL), said, “Sustainability is core to our strategy. In doing so, we
are committed to make amazing quality products at accessible price points. Our Magic
powder-to-liquid handwash introduced in 2018 is a great example of how we have reduced
plastic, water usage, and transportation costs. With the new Godrej Magic Bodywash at just
INR 45, we are offering consumers bodywash as reasonable as a soap. All this while ensuring
it is pocket-friendly and friendly for mother earth. We are pleased to announce Shah Rukh
Khan as the face of Godrej Magic Bodywash. We roped in a celebrity for this product to ensure
we create awareness around plastic, carbon footprint and upgrade bathing experience of soap
users.”
He further added, “I believe that Godrej Magic and other pioneering environmental innovations
coming out of India with a green discount and not a green premium are the future. We are
pledging INR 100 crore to be spent over the next 3 years towards mass awareness initiatives
endorsing the message of environment-conscious lifestyle along with social initiatives.”
Commenting on his appointment as brand ambassador of the bodywash, actor Shah Rukh
Khan, said “It’s an innovative product designed intelligently to support an environmentconscious lifestyle and is almost magic! It is a simple and an effective idea that will help reduce
plastic wastage and energy consumption. I am proud to endorse it and feel sustainability is a
life choice and anyone can adopt it in the smallest of ways”.
Godrej Magic Bodywash infused with delightful fragrances of Lavender and Honey Jasmine,
rejuvenates skin and body to keep you fresh all day long. Add water to the bottle, pour the gel
in it and shake for vigorously for 1-2min. From a single gel sachet, it can make 200 ml of
Godrej Magic Bodywash.
Godrej Magic, from the house of GCPL, is a ready-to-mix brand. In 2018, under the ‘Magic’
portfolio, India’s first powder-to-liquid handwash – Godrej Magic Handwash was launched.
Expanding the range, Godrej Magic Bodywash, is the second addition to the Magic range.
Along with building the ready-to-mix category, this launch reiterates GCPL’s commitment
towards sustainability and inspiring consumers to opt for planet-friendly products.
About Godrej Consumer Products Ltd:
Godrej Consumer Products is a leading emerging markets company. As part of the 125-year-young
Godrej Group, we are fortunate to have a proud legacy built on the strong values of trust, integrity, and
respect for others. At the same time, we are growing fast and have exciting, ambitious aspirations.
Today, our Group enjoys the patronage of 1.15 billion consumers globally, across different businesses.
GCPL ranks among the largest Household Insecticides, Air Care and Hair Care players in emerging
markets of India, Indonesia, and Africa. In Household Insecticides, we are the leader in India, the
second largest player in Indonesia, and are expanding our footprint in Africa. We are at the forefront of
serving the hair care needs of women of African descent, the number one player in Hair Colour in India
