A vibrant festive-season celebration track infused presented by Desi Tadka Music
Watch the song here- https://youtu.be/Eis67tJww_o?si=csuawmxfHDdRAbm6
The city glittered with festive energy as the much-awaited song “Shagna Di Raat”, featuring the radiant Riva Arora and Singer Diamond, was launched in a grand, star-studded event. Directed by the acclaimed Suman Guha and presented by Desi Tadka Music, the song embraces the warmth, joy, and cultural spirit of the wedding and festive season, making it a celebration anthem for this time of the year.
The launch event saw celebrities, and esteemed guests coming together to witness the first look of this track, filled with colour, emotion, dance, tradition, and a captivating modern touch.
The launch saw the presence of Ayaan Zubair, Eshaan, Siddharth Nigam, Vibha Nigam, Rameez Sabri, Sohail Sabri & Many More.
“Shagna Di Raat” captures the essence of festive joy, family gatherings, pre-wedding excitement, traditional rituals, and celebratory dance, beautifully blended with contemporary music and stunning visuals.
Yash Hake, CEO- Desi Tadka Music, on Backing the Anthem “At Desi Tadka Music, our mission is to bring forward songs that resonate with people’s emotions. ‘Shagna Di Raat’ perfectly embodies that spirit. It’s fresh, vibrant, rooted in tradition yet modern in appeal. Riva, Singer Diamond, and Suman have created a track that will undoubtedly dominate this festive and wedding season. We are proud to present it to the world”
Riva Arora on the Experience “Shagna Di Raat is extremely close to my heart because it captures the magic of celebration, those moments where families come together, emotions peak, and joy becomes infectious. It’s a feeling of festivity and togetherness. Shooting for this track was a beautiful experience, and I am excited for audiences to make it a part of their wedding and festive playlists this season”
Singer Diamond on Bringing the Song to Life “The moment I heard the composition, I knew this song would resonate with people during weddings and festivals. I poured my heart into the vocals to ensure it felt soulful yet energetic. Working with Riva and Suman was incredible, our synergy reflects on screen, and I genuinely hope the song becomes a soundtrack for celebrations everywhere”
Director Suman Guha on Creating the Visual World“With Shagna Di Raat, my vision was to capture the beauty of tradition while presenting it in a contemporary cinematic style. Riva and Singer Diamond brought exceptional charm and sincerity to their performances, which helped elevate the entire storytelling. This track is designed to feel like a grand celebration, and I believe audiences will instantly connect with its festive soul”
