Mumbai: Mercedes-Benz India has announced a new suite of customer-centric service initiatives aimed at redefining the luxury car ownership experience in India. The latest offerings focus on transparency, technology, convenience and optimized ownership costs, while strengthening the brand’s premium after-sales service ecosystem.
At the centre of the new initiatives is Service Select, a program designed to optimize the Total Cost of Ownership (TCO) for Mercedes-Benz vehicles that are seven years and older. Customers can benefit from savings of up to 25% on select parts, along with benefits including Mobilio Light and a two-year warranty on eligible parts, while expert service helps protect the vehicle’s residual value.
The company has also introduced India’s first AI-powered automated Vehicle Scanner at the Landmark Cars service facility in Jogeshwari, Mumbai. The technology uses the XENTRY Scanner to create a comprehensive 360-degree digital assessment of a vehicle’s exterior condition, providing customers with greater transparency and a faster inspection experience.
The AI-powered system can automatically identify and mark visible vehicle damage through high-resolution images, significantly reducing inspection time. Customers can also witness the assessment and access real-time vehicle information, strengthening trust and transparency throughout the service process.
Key capabilities of the Vehicle Scanner include:
– 360-degree automated vehicle assessment
– AI-powered exterior damage detection
– High-resolution digital imaging
– Tyre and vehicle intelligence
– Instant scanning
– Automated inspection for greater efficiency
– Identity and privacy protection
The Vehicle Scanner is already operational in several international markets, including Germany, Italy, Korea, the Netherlands, Switzerland and Turkey.
Commenting on the new initiatives, Santosh Iyer, Managing Director & CEO, Mercedes-Benz India, said:
«“We aspire to be the ‘Mercedes of Service’ by questioning the status quo, challenging the existing servicing norms and steadily integrating AI and latest technology in creating customer convenience.”»
He added that Mercedes-Benz India is continuously working to improve service efficiency and create additional value at every customer touchpoint by optimizing the overall cost of ownership.
According to the company, the introduction of the AI-driven automated Vehicle Scanner represents an important step toward greater transparency, trust and efficiency through the deployment of artificial intelligence and automation.
Strengthening Mumbai’s Luxury Service Network
Mercedes-Benz India has further strengthened its presence in Mumbai with the inauguration of Landmark Cars’ largest luxury service facility in Jogeshwari. The expansion reinforces the company’s commitment to providing customers with advanced service infrastructure and differentiated after-sales experiences.
Mercedes-Benz currently has 14 luxury sales and service facilities across Mumbai, while its wider Indian network comprises more than 90 service touchpoints, 1,200+ service bays and over 4,200 service professionals.
The company states that its nationwide service network is capable of servicing approximately three cars per minute, supported by a large parts and service ecosystem.
Focus on Lower Ownership Costs
Mercedes-Benz India continues to offer a range of programs designed to provide customers with predictable and competitive ownership costs, including:
– STAR EASE Service Package
– Three-year standard warranty
– Extended warranty options of up to six years
– Service Select for 7+ year-old vehicles
– Up to 25% savings on select parts under Service Select
– Two-year warranty on eligible parts
– Mobilio Light benefits
– Expert service aimed at protecting residual value
With technology-led service solutions, expanded infrastructure and customer-focused ownership programs, Mercedes-Benz India is positioning after-sales service as a key differentiator within the luxury automotive segment.
The company also plans to expand to 20 MAR 20X touchpoints by the end of 2026, with franchise partners committing more than ₹450 crore in investments to strengthen the brand’s retail and service infrastructure across India.
With the combination of AI-powered inspection, enhanced service infrastructure and ownership-cost optimization, Mercedes-Benz India is taking another significant step toward delivering a more transparent, convenient and technology-driven luxury ownership experience for Indian customers.
