Part of proceeds from the K-pop act’s world tour ‘BE THE SUN’ to be donated to the Korean National Commission for UNESCO

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SEOUL – August 3, 2022 – K-pop supergroup SEVENTEEN and the Korean National Commission for UNESCO (KNCU) announced today the launch of their global campaign ‘#GoingTogether.’

The new campaign is a part of KNCU’s ‘#EducationCanChange_’ project, under UNESCO’s global Futures of Education initiative. The K-pop act will help raise awareness of the importance of education and call for youth around the world to think about the future of education, while encouraging their fans around the globe to join them.

The K-pop performance powerhouse will also donate a part of the proceeds from their ongoing world tour ‘SEVENTEEN WORLD TOUR [BE THE SUN]’ to the ‘#GoingTogether’ campaign.

SEVENTEEN said, “With the aim of ‘Going Together,’ we will together reimagine the futures of education and work to provide more diverse educational opportunities as ‘TEAM SVT’. We hope the campaign will bring hope for a better future and greater dreams for children worldwide.” Mr. Kyung-Koo Han, the Secretary General of KNCU commented, “We are honored to work together with SEVENTEEN on this new campaign to find new ways to address the global problem of educational inequality and build a better future for children worldwide.”

Earlier this year, SEVENTEEN made a donation to KNCU to celebrate the 7th anniversary of the group’s debut—a donation that KNCU noted will be used to make education more accessible for underprivileged children worldwide.

The announcement arrives amid multiple milestones in the 13-piece act’s career, including their first Billboard 200 Top 5-charting album, three nominations at the 2022 Video Music Awards, and becoming the second K-pop artist—following BTS—to rack up over 2 million album sales in the first week of release. SEVENTEEN will also kick off the North American leg of their world tour ‘BE THE SUN’ in Vancouver on August 10.

Racking up 2 billion streams and selling 10 million albums, SEVENTEEN—comprised of S.COUPS, JEONGHAN, JOSHUA, JUN, HOSHI, WONWOO, WOOZI, THE 8, MINGYU, DK, SEUNGKWAN, VERNON and DINO—have rocketed to the forefront of the music scene fueled by a fiercely independent spirit and a nonpareil in-house creative ecosystem. The 13-piece act’s innovative structure hinges on the interplay of three units: hip-hop, vocal, and performance. Living up to the title of “K-pop Stage-breakers,” SEVENTEEN have unassumingly become one of the biggest groups ever due to their world-class synchronization, jaw-dropping choreography, and tight teamwork. The performance powerhouse made their U.S. television debut on The Late Late Show with James Corden in 2021 and followed it with unforgettable performances on The Kelly Clarkson Show, The Ellen DeGeneres Show, Jimmy Kimmel Live! and MTV Fresh Out Live. The group closed out 2021 as the first-ever K-pop artist featured for MTV Push. SEVENTEEN’s 4th studio album Face the Sun made its debut at No.7 on the Billboard 200, while claiming No.1 on Billboard’s Top Album Sales chart as well as the World Albums chart. The release also marked a new milestone in K-pop, rendering SEVENTEEN one of the only two artists in K-pop history alongside BTS to surpass the 2 million mark for first-week album sales.

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